AI Isn’t Replacing Experts — It’s Extending Their Reach

Musculoskeletal conditions are on the rise — but expert care isn’t keeping pace.

In primary care and orthopaedics, GPs and physiotherapists are managing growing volumes of joint pain cases, often without the time, tools, or pathways to intervene early.

But early intervention is exactly where the most value lies — clinically, financially, and for the patient.

This is where AI has a role to play. Not by replacing expert care — but by helping it go further.

Primary Care First: Where AI is Already Supporting Smarter MSK Pathways

Through Project Mobilise, we’ve seen how AI-supported care can strengthen what GPs and physios are already doing — not bypass it.

In fact, many of our most successful implementations begin in general practice:

• A patient presents with chronic knee or hip pain

• The GP includes JointFit in their Chronic Disease Management Plan (CDMP)

• The patient starts a 6-week digital physio program, guided remotely by real clinicians

• AI monitors engagement, tailors progressions, and alerts support teams as needed

What makes it work? It’s still care — just extended beyond the clinic walls.

What AI Can Do (and What It Won’t)

We don’t treat AI as a standalone solution. And we certainly don’t treat it as a replacement for human judgment.

Here’s where we’ve seen real value:
✅ Helping GPs triage joint pain patients more confidently
✅ Supporting physiotherapists to manage more patients, safely and remotely
✅ Increasing adherence and engagement through personalised, adaptive programming
✅ Flagging drop-off or deterioration before patients disengage

But we also acknowledge the limits:
⚠️ JointFit doesn’t diagnose
⚠️ It doesn’t make autonomous clinical decisions
⚠️ It doesn’t operate without clinician oversight

That balance is deliberate — because trust and safety matter more than hype.

Expert Care, Enabled by AI

By embedding AI into tools like JointFit, we’re not automating clinical care — we’re amplifying it.

• We’re giving physios new ways to stay connected to patients after the appointment ends

• We’re helping rural and veteran communities access expert care where in-person isn’t an option

• And we’re giving primary care teams confidence that early MSK support is accessible, aligned, and scalable

This is care delivery that flexes — without compromising quality or safety.

A Future Built on Incremental Trust

We know many clinicians are cautious about AI. That’s not just reasonable — it’s responsible.

That’s why our approach is incremental, transparent, and clinically grounded.

• Real people remain at the centre

• Clinical pathways remain evidence-based

• Technology supports — not substitutes — expertise

For healthcare leaders and clinicians looking to extend their impact without extending burnout, this is the next logical step.

Not a leap. But a smarter way forward.